BT Webwise increases your protection against online fraud and makes ads that appear on participating websites more relevant to your interests. It's completely free for BT Total Broadband customers and you don't have to download or install any software for it to work.
BT Webwise automatically adds an additional layer of protection against online fraud by checking the sites you visit against a list of suspected fraudulent and untrustworthy websites. When you attempt to visit any website on the list, you'll see a warning, so you can choose whether or not to visit it. It's another way BT is helping to protect you online.
BT Webwise also personalises the online advertising you see when browsing on participating websites by linking ads to your interests. For example, if you search for a weekend trip to Paris or visit pages related to Paris, BT Webwise would replace the standard ads that would normally appear with advertising relating to travel or hotels information. You won't see any more adverts than you normally do - they'll simply be more relevant.
BT Webwise has not yet been launched. We completed a trial of BT Webwise with a small proportion of BT Total Broadband customers between 30th September and 10th December 2008. After assessing the findings, we will make further announcements on this Website concerning the launch of the service for BT Total Broadband customers.