Committed to Quality
Quality Story
This comes through in our mission - what we have set out to do; and in our vision - our view of the future and of our role in creating it.
Our mission
Our mission revolves around a total dedication to the quality of service and experience our customers receive from us:
BT Retail is a customer-centric distribution business that will grow shareholder value and deliver an excellent, continuously improving, customer experience.
We will provide differentiated solutions and a tailored service to our customers, build new routes to market and manage profitably our developing products and services portfolio.
We will excite and engage our people to maximise the value they create for themselves, our customers and the communities in which they work.
Our vision
Our vision paints a vivid picture of the future we are determined to create. It captures where we want our business to go, what we want to achieve, and how we will contribute to the world at large by making it a reality. In so doing, it sets an audacious goal for all of us to rally around and pursue.
Life is becoming more complex, technologies are converging and change is taking place faster than ever.
BT Retail's role is to make that complexity transparent, to make things easier; to enable every individual, organisation and business to realise their potential through communications.
Our vision encapsulates that role and explains what we are for:
'Connecting your world. Completely.'
We have the potential to connect every person to every other person in every way possible.
We can connect every business to every business, every business to every one of its customers, every group with every group, and every community with every community.
Our vision will be realised when every customer can access the whole world as instinctively and intuitively as breathing.
Fulfilling our mission and vision
Our mission and vision define where we are going. We will get there by implementing our strategy.
